A third of millennials watch mainly online video

Some 34% of millennials said they watch mostly online video or no broadcast television, according to new research by the New York Times. 

The study, which polled more than 4,000 online video users, found that video hosting sites such as YouTube were most popular for video and were used by 63%.

This was followed by social media sites at 44%, TV sites at 29% and news sites at 28%.

In terms of content consumed, viewers said they access funny videos the most, followed by movie clips, music videos and then news. However, viewers spent more minutes watching music videos and news per sitting.

In a choice between reading the news or watching a news video, 50% said they’d choose the latter if they wanted to be entertained, compared to 14% who opted for reading the story. Some 59% of respondents said they would likely watch pre-roll ads if the countdown timer makes it clear that they won’t last long.