A new music channel for the UK, Now That’s What I Call Music TV, will launch on October 23 on the Sky and Freesat platforms.
The channel will target young people and families with a mix of current music during the daytime and evening programming focused on the Now brand’s 30-year old catalogue. The launch will feature a Top 100 favourite videos from 30 years of Now, the results of a poll conducted across Now’s Facebook and Twitter sites.
The channel is a joint-venture between Now owners Universal Music and Sony Music, and All Around the World TV, which operates existing music channels including Clubland TV, Planet Pop and Channel AKA. Dolphin TV will act as media agency for the channel.
“It’s a perfect time for us to be doing this,” said Now joint managing director Steve Pritchard. “The Now generation is the one that corresponds almost exactly with the advent of the music video.”