Trace Sports extends Swiss reach

Sports entertainment channel Trace Sports has secured carriage with Swiss IPTV provider Sunrise Telecom.

Sunrise is the fourth Swiss operator to carry the channel, following deals with UPC Cablecom, Naxoo and Netdream.

As part of the deal, brokered by US Media, the newly launched HD channel will be available exclusively to customers in Suisse Romande, the French-speaking part of the country, via the Sunrise TV Set Comfort premium package.

“Sunrise TV is a young platform in the Swiss market, having only launched in 2012, and therefore we are always looking for significant improvements for our customers. With Trace Sports HD, we can now expand our unique proposition with a wider selection of HD content. In addition, Sunrise TV has a strong growth market in Romandie, which is why we feel that Trace Sports HD is a great fit for our business in this region. Our customers in Romandie will be very pleased to have this young, fresh and varied programming in the lineup,” said chief marketing officer Timm Degenhardt.