Fashion and entertainment channel The Style Network has secured carriage on Virgin Media in the UK.
The channel will launch on the cable platform, which is in the throes of being acquired by Liberty Global, on March 6. It will be channel 285 on the Virgin Media EPG.
Style is run by Universal Networks International, which said that a full brand refresh and new on-air look will roll out to coincide with the launch on cable.
New programming on the female-skewing channel will include reality series Big Rich Atlanta, about super rich mothers and daughters in Georgia and House of Fab, which goes inside the Just Fab online shopping site.
E! Entertainment Channel is already carried by Virgin Media.