Russia’s largest independent broadcaster CTC is launching a transmedia content competition at MIPCube, the digital content segment of the MIPTV market in Cannes.
CTC is, in association with telco MTS and agency Ailove, offering €5,000 in development funding to the winner of the Content360 contest. The content will be developed with MTS and CTC.
The winning project will, if successfully developed, then be launched to 70 million Russian viewers.
The criteria for ideas is that they must work across TV, the internet and mobile devices.
Up to five finalists will be selected and pitch their ideas to a jury and the MIPCube audience.
Entries must be submitted by February 22. Finalists will be announced mid-March.