According to trade paper Variety, Sony is in active talks with at least two major content providers to license their channels, with a view to rolling out a service later this year. According to Variety, Sony is contemplating the launch of a package of linear channels on the traditional pay TV model delivered over the internet with national reach.
A move into the pay TV space would enable Sony to target its base of connected devices including PlayStation consoles, connected Bravia TV sets and Blu-ray players.
Unlike technology giant Intel, which is also reported to be at an advanced stage of plans to launch a TV service, Sony is not believed to be considering offering channels on an à la carte basis.
Sony was reported to be mulling the launch of such a service a year ago but to have pulled back over concerns that cable operators could move over time to introduce bandwidth caps. The need for a large upfront investment in content rights without an existing subscriber base over which to monetise those rights could also be a cause for concern.