Hindi channel Star Gold has launched on the Virgin Media cable platform in the UK.
The channel is part of the Asian pay offering Asian Mela, which includes Star Plus and Star Life Ok as well as Star Gold.
Star Gold is the Star Network’s dedicated 24-hour premium Bollywood movie channel, 100%, subtitled in English. It boasts one of the largest Bollywood movie libraries in the world.
Star Plus and Star Life Ok are 24-hour premium Hindi General Entertainment channels, with English subtitles.
Virgin Media’s Asian Mela bundle now provides access to 13 South Asian channels for £12 (€15) a month.
“With the launch of Star Gold on Virgin Media – the UK’s largest cable platform, the Star Network has further strengthened its offering to its loyal and growing UK viewers,” said Yeshpal Sharma, senior vice-president, Star UK and Europe.