The new ‘Download-to-go’ service makes Viaplay content available to download for a period of 30 days on devices running the Apple iOS operating system.
The Viaplay service was launched in the Nordic region in March 2011 and is available on various connected devices, including PCs, smartphones, tablets, Smart TVs from Samsung, LG, Philips and Panasonic, and via the Viaplay OTT set-top box in Sweden. MTG has now made the service available to PlayStation 3 users in Sweden, Denmark, Norway and Finland.
Jørgen Madsen Lindemann, president and CEO of MTG, said, “Viaplay is the next step in our pay TV strategy and enables us to extend the reach and availability of our market leading pay-TV content offering. MTG’s goal has always been to provide our viewers with as much choice as possible, and to offer them the very best entertainment both at home and on the move. We are constantly developing our pay TV services, making them better and more exciting by adding content, launching new channels and services, and expanding our customer base, in order to ensure that we will continue to be the home of entertainment into the future.”