Second-screen specialist HyperTV has teamed up with watermarking specialist Civolution to deliver real-time social gaming for TV broadcasters.
Italian pay TV operator Sky Italia is using the joint platform to deliver a social gaming experience running alongside the X Factor 2012 talent show.
Synchronisation between screens is based on Civolution’s SyncNow watermarking-based system.
“We’re excited to now offer broadcasters the tools to engage audiences simultaneously across multiple screens and devices with an unique gamification proposition with high and relevant social media involvement,” said Claudio Vaccarella, Founder and CEO of HyperTV. “HyperTV’s eXperience is the first second screen white label platform to provide a built-in social gaming engine. Designed with TV authors and creatives in mind, HyperTV eXperience allows programmers to easily define game mechanics to build engaging user experiences without writing any software code.’’