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Zon Multimedia aims to introduce individual user profiles

Portuguese pay TV company Zon Multimedia plans to introduce individual profiles for different family members and users within a household as a future iteration of its next-generation Iris advanced TV service, according to José Alberto Pascoal, head of operations and infrastructure management at Zon.

Taking part in the international technology summit at the ANGA Cable congress yesterday, Pascoal said Zon also wanted to add social networking with Facebook integration to its Iris service. Iris was initially bundled with Zon’s 100Mbps offering. To increase take up it has now lowered the speed requirement, which Pascoal said had significantly boosted take-up of the service.

Referring to Zon’s experience of connected TV to date, Pascoal said, “Smart TV needs to be standardised or it will die”. Zon introduced a smart TV widget on an LG TV model but Pascoal said the company was frustrated by the fact it had to develop a new app for each model.