French connected TV universe growing rapidly

Some three million French homes, or 10.7% of the total, were equipped with connected TVs at the end of the first quarter, up 40% on the previous quarter, according to research by Médiamétrie.

Médiamétrie’s study found that close to 1% of households envisaged acquiring a connected screen in the next six months and 4%, or close to a further million homes, envisaged buying one over the next two years.

The total number of devices with screens in each home now averages 6.2, according to Médiamétrie. Some 63% of homes with smart TVs are equipped with several other screens, versus 50% of homes without smart TVs. Homes with children are more likely to acquire a smart TV than homes without.