New data reveals dual-screen viewing patterns

The extent to which viewers are watching TV and using other devices at the same time has been revealed in new research commissioned by law firm Wiggin.

Over 70% of respondents, who were based in the UK, said that they watch TV while browsing the internet or using another device.

Some 47% said they interact with friends on social media sites while viewing linear TV and 52% used the internet to find out more about the show while viewing.

Over 40% of respondents said that they watch online video content at the same time as watching TV and 35% said that they watch two or more full programmes simultaneously.

Tags: UK