LG announces premium 3D content zone on Smart TVs

LG Electronics has launched a new premium 3D content portal on its Cinema 3D Smart TVs.

Expanding on its 3D Zone Smart TV app that launched last year, LG’s 3D World gives customers access to a selection of 3D content across various categories including entertainment, sports, documentary, kids, and lifestyle.

LG said it planned to pursue further collaborations with global 3D content providers. Yesterday the company announced a partnership with digital sports media company Perform to deliver 3D sports content via a dedicated portal.

“3D World is a critical part of LG’s long-term strategy which includes controlling more of the 3D ecosystem that CINEMA 3D owners experience,” said Havis Kwon, president and CEO of LG Home Entertainment Company. “With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content.”