TF1 to sell advertising for Al Jazeera sports channels

Al Jazeera has chosen commercial broadcaster TF1 to sell advertising for its new French sports channels.

TF1 won the contract to sell ads on the Be In Sport 1 and 2 channels after a competitive bidding process that included Lagardère and France Télévisions. The channels are expected to launch at the beginning of June ahead of the Euro 2012 football tournament.