Mobile technology specialist IMImobile has integrated its Multi-Media Console with the Zeebox Showtime social TV platform.
IMImobile’s platform provides broadcasters with a way to aggregate audience content across digital streams including Twitter, Facebook, SMS, MMS, email and apps. This allows the broadcaster to edit, curate and publish user-generated coverage through Zeebox’s second-screen interactive TV platform.
The pair initially cooperated to drive audience engagement for pay TV operator BSkyB’s Got to Dance show on Sky One, creating a ‘social wall’ for each of the acts performing on the talent show.
Jay Patel, managing director of IMImobile, said, “Zeebox are leading the way in second-screen audience engagement, and how to utilise social media for TV. We look forward to working with zeebox and broadcasters globally to drive audience engagement, and to create new, innovative formats that put content at the heart of a show.”