BBC Worldwide promotes digital chief

BBC Worldwide has promoted Claude London to digital director, consumer products.

In his new role, London will continue to execute an international eCommerce strategy for the business, as well as driving growth in the digital delivery of BBC Worldwide’s consumer products video output – both download-to-own and electronic sell through. He was previously senior vice-president, global digital properties at BBC Worldwide, in which role he was responsible for pioneering the group’s work with social media platforms.