The launch is the first 3D service to be made available in the UAE, according to Etisalat. US-based High TV offers a range of entertainment programming, promising over 100 new shows and 400 new hours of 3D content each year.
Rashed Alabbar, vice-president, home product marketing of Etisalat said: “We are very pleased to add High TV 3D channel to the rich bouquet of content for our eLife TV viewers. As leaders in home entertainment, Etisalat was the first in the UAE and the region to bring 3D to our customers with the broadcast of 2010 FIFA World Cup. Today, we once again become the first to launch a 24/7, dedicated 3D entertainment and lifestyle channel. Our customers will love the experience of viewing 3D TV from the comforts of their living rooms. The addition of the 3D channel strengthens our repertoire of entertainment options provided to our customers. It also substantiates our commitment to offer the best-in-class TV entertainment to our viewers.”