The chipset manufacturer is understood to have approached various content providers with a view to acquiring rights for a TV service.
The service would reportedly involve Intel selling a set-top that enabled consumers to stream content and access a library of on-demand product.
The company, the world’s biggest chip maker, recruited Erik Huggers last year and the former BBC director of future media and technology is expected to play a key role in any roll out of a TV service. It has presented to media companies and is understood to be keen to launch before year-end.
The mooted TV service could carry Intel’s brand, according to The Wall Street Journal. The service is likely to be limited to the US.
Intel wound up its Digital Home connected TV division last year due to a lack of demand for its chipsets for internet-enabled flatscreen TVs.
Last week, Genevieve Bell, Intel’s director of interactive and experience research gave a presentation at Cable Congress in Brussels in which she outlined the company’s recent thinking on new TV viewing habits.