Russian pay TV penetration expected to rise, says Tricolor chief

Pay TV penetration in Russia is expected to rise from 40% this year to about 73% by 2016, according to leading pay TV provider Tricolor TV.

Satellite is expected to account for over 20 million pay TV homes by 2016, according to Tricolor, up from nine million today.

Tricolor TV parent company National Satellite Company’s general director Pavel Brasov told the Intercom 2011 event in St Petersburg that satellite would outperform cable and IPTV by 2016. Cable is expected to account for 13 million homes by 2016, up from 10 million today.