Interest in connected TV, over-the-top video and use of games consoles and tablets as entertainment devices is growing strongly amongst consumers worldwide, according to a study by Bain & Company released at the Forum d’Avignon in France.
Bain & Company’s study of 3,000 consumers in the UK, France, the US, China and India found that over 60% of respondents showed a strong level of interest in experiencing a broad range of connected entertainment and cultural content.
Some 69% of respondents were interested in viewing video content on connected devices. About 66% of respondents were interested in using connected devices for video games, while 60% were interested in accessing the visual arts and 59% in live entertainment. Interest was strongest in China, where over 80% were interested in viewing video content, followed by India, the US, the UK and France.
In India and China, 45% looked to online sources of recommendation for video content, compared to 25% in the UK and US, and 18% in France.