Video advertising technology specialist YuMe has received a strategic investment of US$12 million (€9 million) from Samsung’s venture capital arm, Samsung Ventures, and Translink Capital.
The company said the funding would be used to aggressively expand its footprint in the connected TV space and fuel its global expansion.
YuMe’s system for connected TVs, the Embedded SDK, includes technology that CE manufacturer can use to create a monetisation platform in their devices. The Embedded SDK integrates with YuMe’s flagship technology, ACE for Publishers, and the YuMe Connected Audience Network. ACE for Publishers enables publishers to simplify video ad serving and management functions across connected device channels, according to the company, while the Connected Audience Network is YuMe’s premium in-stream video ad network.