Sony reportedly looking to launch pay TV service

Sony is mulling the launch of an internet pay TV service, according to press reports.

The TV manufacturer is considering launching a pay TV service in the US and has reached out to companies including NBC Universal, News Corp and Discovery, according to a report in the Wall Street Journal, citing sources familiar with the situation. According to the Journal, Sony could look to offer niche channels rather than bundles that competed head on with pay TV rivals.