â¨Analysts at Liberum Capital have become the latest to issue bullish forecasts for UK free-to-air broadcaster ITV.
Citing a stronger than expected fourth-quarter and the fact ITV has secured key programming franchises X factor and Got Talent. ITV will take share in 2011, Liberum added: ITV could take up to asÂ much as 1% extra share of TV advertising spend, helped by a more aggressive sales effort, competitor issues and appeal to advertisers,Â it noted. ÂThis will help it outperform the overall TV ad market growth of 3.5%.Ââ¨Liberum forecasts ITVÂs full-year 2010 revenues will be Â£2 billion (Â2.25 billion), rising to Â£2.1 billion in 2011 and Â£2.2 billion in 2012. Forecast EBITDA profit will be Â£434 million, Â£535 million and Â£556 million respectively across the same three years.