CME faces pressures as CEE ad markets struggle

Central and eastern Europe-focused broadcaster CME has limited scope to raise new debt as the advertising markets in which it operates continue to come under pressure, according to analysts.

Rating a new tranche of debt at CME subsidiary CET21, credit ratings agency Moody’s said that “the CME Group will continue to have limited flexibility to incur new debt.” It added: “CME’s negative outlook reflects ongoing pressures in the group’s TV advertising markets and delayed recovery prospects, with limited visibility.