Comcast International Media Group (CIMG) has inked a deal with mobile handset operator Nokia to launch E! Entertainment content on its new range of phones.
The arrangement, which will see E! news clips and series available on the Nokia N8 Smartphone, is part of the global roll out of the company’s E! Everywhere initiative. The content will be available across Europe, the Middle East and Asia and will also offer Nokia users the option to upgrade to a premium subscription video-on-demand service.