UK cable operator Virgin Media recorded over 200 million VOD views in the first three months of the year.
Virgin said Channel 4s on-demand service 4oD scored a record-breaking three months with nearly 19 million views. March was the serviceÂs best-ever month with nearly eight million views, with Glee, Shameless and Skins proving particularly popular. BBC iPlayer saw over 50 million views on VirginÂs cable service during the first quarter.
Virgin Media said over 2.6 million movies were watched on demand during the first three months of the year, including The Hurt Locker, Aliens In The Attic and Inglorious Basterds.