TF1 signs interactive ad deal with Orange TV

French commercial broadcaster TF1 has inked a deal with pay TV operator Orange TV to launch interactive advertising campaigns on its service.

The campaigns will run on Orange’s IPTV service and will allow viewers the chance to click on superimposed banners on shows as well as direct them to mini-sites that allow them to find out more about the products advertised. The partnership will see a trial launched in May 2010.