Technology giant Ericsson is to cease to use the Tandberg Television brand for its TV products from January 25.
Ericsson acquired Tandberg two and a half years ago, and the move is seen as a natural evolution of the parent groups increased focus on TV as a key market for future growth. The company last week announced that Swedish broadcaster TV4 had decided to outsource its broadcast operations to the company, a contract that will also see Ericsson work with TV4 on developing future strategy.
Giles Wilson, TandbergÂs chief architect, said at a press lunch in London on Monday, ÂItÂs exciting for us to work inside a broadcaster, butâ¦Tandberg as a standalone organisation could never have done that.Â Wilson that said that it was Ânow time to move onto the next stageâ¦[and] we will no longer sell solutions under the Tandberg brand; it will be all under the Ericsson brandÂ.
The company said in an email to customers: ÂFrom the 25th of January 2010 we will start using the Ericsson name for all our TV solutions and stop using Tandberg Television. Television is a cornerstone of EricssonÂs multimedia strategy, and Tandberg TelevisionÂs market leading technologies and expert team are at the core of this strategy. Together we will draw on decades of broadcast TV market leadership and technology innovation, as we move to deliver on our vision for more on-demand and more HD, with multi-platform and converged television across cable, satellite, telco and terrestrial platforms.Â