TelefÃ³nica is planning to deliver internet speeds of up to 25Mbps across Spain, allowing it to market HD services as part of its Imagenio pay-TV offer, according to local reports.
TelefÃ³nica recently added MediaproÂs football channel Gol TV and Sony-owned entertainment AXN in HD to its service. Imagenio currently has about 620,000 subscribers.
TelefÃ³nica is to rebrand Imagenio as Movistar (its current mobile brand in Spanish-speaking territories), which will become the brand for all its services in Spain and Latin America. The O2 brand will remain in other European territories, while TelefÃ³nica will cease to be used as a consumer-facing brand.