Italian broadcaster Mediaset said pay-TV revenue increased by 41% to 379.9m during the nine months ending September 30, compared with Â269.5m a year earlier.
The broadcaster said there were 2.9 million active Mediaset Premium smart cards at the end of September, despite more than two million cards expiring at the end of June. Mediaset said it was confident its pay-TV service, which launched in 2007, will break even next year.
The broadcasterÂs overall nine-month net profit fell to Â184.2m from Â355.8m a year earlier as ad spending continued to fall in its Italian and Spanish markets. Chief financial officer Marco Giordani said that News CorpÂs recent announcement that it will launch a free-to-air DTT channel in Italy was Âno big newsÂ for Mediaset.