YouTube strikes Warner deal

Video sharing website YouTube has signed a deal with Time Warner to show clips from films and TV shows.

The agreement will allow Time Warner’s Warner Bros Entertainment and Turner Broadcasting System to programme videos on YouTube using a Time Warner embeddable player.

YouTube users will be able to view content from a range of Time Warner-owned TV shows and movies, including CNN news coverage, clips from Cartoon Network and Adult Swim, coverage of TNT’s dramas as well as Warner Bros Television productions like Gossip Girl and The Ellen DeGeneres Show.

The deal also means Time Warner can create separate channels for its brands and control and sell ad time on YouTube.