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ITV considers charging for online catch up service

British commercial broadcaster ITV is considering charging consumers to catch up with shows on its online video service.

Director of group development and strategy Carolyn Fairbairn told an audience at the Future of Broadcasting conference in London, that the broadcaster was considering implementing a micropayments system to access certain content online. 

The move contrasts with the strategy of many of its online video rivals including Channel 4’s 4OD service and the BBC’s iPlayer service as well as US video service Hulu, which is set to be launched in the UK later this year. However, it follows comments made by other senior media executives including Rupert Murdoch about looking at online revenue models for content that has previously been available for free.