TVI maintains rating lead but sees ad revs tumble

Prisa-owned Portuguese broadcast group Media Capital says that its TV advertising revenues declined 17% in the first quarter of this year.

Across its TV business, the company, which runs the free-to-air commercial broadcaster TVI, recorded revenues of €33.9m in the first three months of the year, a 9% decrease year-on-year. EBITDA profit was down 52% at €4.6m. Costs were up 19% in the same period, mainly because of the launch of a new cable news channel, TVI24, and higher programming costs at the main TVI channel.

In terms of audience share, TVI continues to be the frontrunner with a 34.6% all day share and a 39.4% primetime share. In both measurement periods it beats fellow commercial broadcaster SIC, which in turn comes in ahead of public broadcaster RTP’s main channel RTP1.